Bringing Customization to Jewelry Retail With 3D Printing
April 30, 2018
A customer walks into your retail store and describes their perfect engagement ring. You discuss the design together, and an hour later, you’re holding a real, physical model of the ring.
This scenario is not a vision of the future, but today’s reality. In a landscape of custom products, a standard engagement ring often doesn't suffice. For the first time in Europe, a leading engagement ring brand is bringing 3D printing technology to the customer experience for on-site, consumer-facing jewellery customization.