Bringing Customization to Jewelry Retail With 3D Printing

April 30, 2018 


     A customer walks into your retail store and describes their perfect engagement ring. You discuss the design together, and an hour later, you’re holding a real, physical model of the ring.​

    This scenario is not a vision of the future, but today’s reality. In a landscape of custom products, a standard engagement ring often doesn't suffice. For the first time in Europe, a leading engagement ring brand is bringing 3D printing technology to the customer experience for on-site, consumer-facing jewellery customization.



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